Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Episodes
317 episodes
NESPRA, Accessibility, and Stronger School PR with Dan O'Brien
Dan O’Brien shares how NESPRA supports school communicators through professional development, networking, and practical training for today’s school PR challenges.Learn how Worcester Public Schools responded to an OCR acc...
How to Toot Your Own Horn at Work with Rebecca Malotke-Meslin
Today’s guest brings such a practical perspective for women in school leadership, especially when it comes to speaking up about your strengths, advocating for your work, and building confidence in a way that feels authentic.
Reels, Relationships, and School PR Growth with Elissa Dickey
Elissa Dickey shares how she grew Aberdeen Public Schools’ presence from just 36 followers to nearly 2,000 by telling positive stories, building trust across the district, and staying consistent. Her journey is such a good reminder that...
When Flyers Fail: A Fresh Social Strategy for 4K/K Enrollment with Kari Klebba
Kari Klebba reveals the moment Milton realized their usual enrollment reminders weren’t landing - and the unexpected shift that changed their results.You’ll hear the simple “event-style...
New Accessibility Rules for School Social Media (WCAG 2.1 AA) with Andrea Gribble
Andrea breaks down what’s changing (without panic) - why WCAG 2.1 AA is becoming the standard for all school digital content (including social media), plus the key compliance timelines (April 2026/April 2027)....
Recruit More Teachers Using Testimonials, Toolkits & Ads with Sara Meredith, APR
Sara Meredith shares how Peoria Unified rebuilt teacher recruitment around research - not guesses - so messaging matched what educators actually value.You’ll hear why “pay” wasn’t the main reason staff were leaving and h...
Lead From Who You Are: How to Build Your Leadership Rhythms with Dr. Joe Sanfelippo
Author, speaker, and retired school leader Dr. Joe Sanfelippo joins the podcast to dive into his newest book, Lead from Who You Are. It all starts with values - because who you are drives how you lead.
Crisis Comms as a One-Person Shop: Real-World Lessons with Adelle Wellens
Adelle Wellens walks us through how she survived 13 crises in just 9 days - and she handled them all as a solo communications department! You’ll learn some of the tools she had in place to help.You’ll hear how strong com...
2026 Survey: Top Platforms, Biggest Challenges & What Schools Want Next with Andrea Gribble
It’s here - the 2026 Social Media Survey results! Listen in as Andrea breaks down what 497 respondents revealed about who’s running school social media, what platforms they’re managing, and what’s shifting year-over-year.
From Reactive to Proactive: A New Path to Student Wellness with Iuri Melo
Today you’ll meet Iuri Melo, a licensed clinical social worker and co-founder of SchoolPulse, who's helping schools support student mental health in a whole new way.Learn how simple texts are changing the gam...
Boosting School Customer Service with Creative Strategies and AI with Jeannette Hartwig
Jeannette Hartwig is a one-person comms team - but that didn’t stop her from leading a customer service refresh across her district.You’ll love the simple, eye-opening tactic she used to uncover real customer...
Building Resilience in Students and Ourselves with Tasha Schuh
Mental health is a top-of-mind topic for schools across the country. Today you’ll meet Tasha Schuh. She shares her powerful journey of resilience and how it fuels her mission to support others through speaking, coaching, and now, a bran...
7 Strategies to Beat Social Media Overwhelm for Schools with Andrea Gribble
Andrea Gribble walks through seven smart, practical strategies designed to ease the stress of managing school social media. Whether you're brand new to the role or a seasoned storyteller, these tips will help you feel more in control an...
Scaling Storytelling Through Social Media Champions with Kayla Choate & Kelly Jellings
Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these emp...
Empowering Every Voice: Authentic Storytelling in Schools with Coty Kuschinsky
Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD.“Collective authorship” isn’t just a fancy t...
Building Buzz Without a Blueprint: The Kinder Ready Story with Michelle Shue
Michelle Shue shares how she and her team pulled off an award-winning kindergarten campaign without a marketing background. From “What even is a campaign?” to NSPRA Gold Medallion winner, hear how ChatGP...
Behind the Mic at 300 Episodes - Andrea Gets Interviewed by Daughter Aliya North
Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before.
Tell Me Something Good: How a Simple Video Sparked Global Joy with Adam Marcum
Adam Marcum shares the story behind a feel-good hallway video that captured hearts - and global attention - by simply asking students to “tell me something good.”Want to boost your production value on a budge...
From Influencer to School PR Pro: Social Media That Engages with Jatana Jackson
Jatana Jackson, Senior Communications Coordinator at Brevard Public Schools, brings a fresh perspective to school PR, drawing on 12 years as a social media influencer to truly connect with her audience.Engage...
From Relationships to Results: How Faculty Help Fuel Social Media Success with Kelly Meredith
Kelly Meredith shares how she transformed a loosely defined comms role into a vibrant, story-driven strategy that highlights the heart of her school.Hear how she built trust with even the most reserved faculty to...
Using Student Drone Skills to Tell School Stories with Krystal Hurr & Samantha Beatley
Krystal Hurr shares how York County School Division is tapping into student drone expertise to tell school stories from a student’s perspective.Senior Samantha Beatley explains how her internship turned into a paid oppor...
Gen Z is Watching: Rethinking School Branding for the Tik-Tok Generation with Javier Ibarra
Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America.Learn what gear this Emmy-winning team uses t...
When Trolls Attack: Turning a Crisis into an Opportunity with Lauren Snell
Lauren Snell opens up about a full-scale social media attack on Cherry Creek School District - and how she led her team through it with transparency and calm. You'll walk away with a comprehensive crisis checklist, ...
Your Accessibility Checklist for Schools Starts Here: Tips from Zac Rantz
Zac Rantz breaks down why accessibility is top of mind for schools and how upcoming regulations are pushing needed change.He simplifies the five key areas—images, colors, links, PDFs, and videos—wi...
Social Media Tips (Not Tricks) to Build Lasting Engagement in School PR with Chanda Gilmore, M.S.
What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away.Before you post, are you really listening...