Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Mastering Social Media for Schools
Finding Your People in School PR with Emily DeBaker
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- Meet Emily DeBaker. She has a unique role as chief of staff at Racine Unified, where she supports district leaders, advises the superintendent, and brings a communication lens to big decisions before they reach staff, families, or the community.
- You’ll hear why getting involved in a professional development association like WSPRA (Wisconsin School Public Relations Association) can be a game-changer, especially for school communicators who often feel like they are figuring things out on their own.
- Emily explains how WSPRA has grown into more than just conferences, offering resources, networking, webinars, leadership opportunities, and a generous community of people who are always willing to share what works.
- Andrea and Emily also talk about the heart of great school social media: telling real, authentic stories consistently so your community sees the amazing things happening inside your schools.
SPECIAL GUEST
Emily DeBaker
Chief of Staff
Racine Unified School District, Wisconsin
Email: emily.debaker@rusd.org
Website: https://www.rusd.org
Facebook: https://www.facebook.com/racineunified
USEFUL INFORMATION
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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