Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Mastering Social Media for Schools
Authentic Strategy for the One-Person MarCom Office with Samantha Fleming
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- Samantha Fleming brings nearly 20 years of independent school experience to this conversation, and her practical advice will help school communicators find more balance, purpose, and joy in the day-to-day work.
- You’ll hear why Samantha believes social media should not be about selling your school. Instead, it should showcase your culture, celebrate your people, and share the joy already happening inside your buildings.
- Samantha shares smart, actionable strategies for communicating with families, including when to send emails, how to avoid overwhelming parents, and why every message should have a clear purpose.
- Get ready for a mic-drop moment on the value of strategic communications: leaders can either pay communicators to clean up a mess or bring them to the table early to help prevent it.
SPECIAL GUEST
Samantha Fleming
Director of Marketing, Communications, and Strategic Initiatives
Oakwood School, VA
Email: sfleming@oakwoodschool.com
LinkedIn: Samantha (Pleasant) Fleming
Website: https://www.oakwoodschool.com
Facebook: https://www.facebook.com/OakwoodSchoolVA/#
Instagram: https://www.instagram.com/oakwoodschoolva
USEFUL INFORMATION
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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