Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Mastering Social Media for Schools
Reels, Relationships, and School PR Growth with Elissa Dickey
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- Elissa Dickey shares how she grew Aberdeen Public Schools’ presence from just 36 followers to nearly 2,000 by telling positive stories, building trust across the district, and staying consistent. Her journey is such a good reminder that growth does not happen overnight, but it does happen when you keep showing up.
- This episode will encourage any one-person school comms shop that feels stretched thin. Elissa talks through how she gathers content from staff, uses simple systems for submissions, and turns everyday school moments into posts families actually care about.
- Her growth with short-form video is especially worth hearing. Elissa opens up about trying new things, learning what works on Instagram, and seeing stronger results with shorter Reels, trending audio, and branded cover images.
- You’ll also hear how bringing in a student intern helped expand storytelling in a fresh way. It’s a practical example of how schools can grow their content capacity, empower students, and create more authentic coverage without needing a huge team.
SPECIAL GUEST
Elissa Dickey
Communications and Marketing Director
Aberdeen Public School District, South Dakota
Email: elissa.dickey@k12.sd.us
Website: https://www.aberdeen.k12.sd.us
Facebook: https://www.facebook.com/AberdeenPublicSchools
Instagram: https://www.instagram.com/aberdeenpublicschools/
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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