Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Mastering Social Media for Schools
NESPRA, Accessibility, and Stronger School PR with Dan O'Brien
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- Dan O’Brien shares how NESPRA supports school communicators through professional development, networking, and practical training for today’s school PR challenges.
- Learn how Worcester Public Schools responded to an OCR accessibility complaint and used the experience to strengthen communication practices across the district.
- This episode explores why accessibility in school communications matters, from website compliance to inclusive content that better serves families and staff.
- You’ll also hear how this district of 25,000 students approaches school PR and social media strategy to help Worcester build trust, improve perception, and highlight positive stories every day.
SPECIAL GUEST
Dan O'Brien
Chief Communications Officer of the Worcester Public Schools & President of the New England School Public Relations Association
Massachusetts
Email: danobrien155@gmail.com
LinkedIn: Dan O’Brien
Website: https://worcesterschools.org
Facebook: https://www.facebook.com/worcesterschools
Instagram: https://www.instagram.com/worcesterschools
X: https://x.com/worcesterpublic
LinkedIn: https://www.linkedin.com/company/worcester-public-schools/
USEFUL INFORMATION
- Find out more about the upcoming conference on May 8, 2026 at www.ne-spra.org
- Click here for the Accessibility Webinar On Demand
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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