Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Mastering Social Media for Schools
AI, Deepfakes, and Student Photos: What Schools Need to Know with Jake Sturgis
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- Jake Sturgis from Captivate Media joins Andrea to unpack the growing concern around AI, deepfakes, and student photos - and why school communicators need thoughtful guardrails, not fear-based decisions.
- You’ll hear why a blanket “no more student photos” policy can create unintended consequences for trust, transparency, enrollment, referendum storytelling, and family connection.
- Andrea and Jake share practical ways schools can reduce risk, from reviewing opt-in/opt-out processes to watching for student names, ID badges, bus numbers, computer screens, certificates, and other identifying details.
- This conversation will help you think through smarter storytelling strategies, including wide shots, close-up detail photos, staff training, family education, and clear communication with concerned parents.
SPECIAL GUEST
Jake Sturgis, APR
CEO/Founder
Captivate Media + Consulting, Minnesota
Email: jake@captivatemedia.us
Website: https://www.captivatemedia.us/
Facebook: https://www.facebook.com/CaptivateMediaConsulting
USEFUL INFORMATION
- Blog: Should Schools Stop Posting Student Photos Because of AI?
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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