Boosting Staff Retention with Fulton School Champions with Alex Richmond and Marc Copani Artwork

Mastering Social Media for Schools

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

All Episodes

Mastering Social Media for Schools

Boosting Staff Retention with Fulton School Champions with Alex Richmond and Marc Copani

August 31, 2026 • Andrea Gribble • Episode 334

0:00 | 51:45

Alex Richmond and Marc Copani from Fulton City School District share how their Fulton School Champions program has grown into a beloved tradition that celebrates staff, builds pride, and brings the community along for the ride.
If staff morale and retention are on your mind, this episode will show you how intentional recognition can help people feel seen, valued, and proud to be part of your district.
You’ll hear the behind-the-scenes details of how Fulton pulls off these surprise celebrations each month - from nominations and committee planning to video editing, prizes, and local business partnerships.
This conversation is a great reminder that social media can be so much more than announcements. When you use it to tell personal staff stories, you can make your district feel smaller, warmer, and more connected.

SPECIAL GUESTS

Marc Copani

Director of Human Resources

Fulton City School District, New York

Email: mcopani@fulton.cnyric.org

Website: https://fultoncsd.org

Facebook: https://www.facebook.com/FultonCitySchoolDistrict

Instagram: https://www.instagram.com/fultoncsd/

LinkedIn: https://www.linkedin.com/company/fultoncsd/

Alexander Richmond

Public Information Assistant with CiTi BOCES Public Relations

CiTi BOCES, New York