Scaling Storytelling Through Social Media Champions with Kayla Choate & Kelly Jellings Artwork

Mastering Social Media for Schools

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

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Mastering Social Media for Schools

Scaling Storytelling Through Social Media Champions with Kayla Choate & Kelly Jellings

January 26, 2026 • Andrea Gribble • Episode 303

Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees.

You’ll hear how they structured expectations, offered ongoing support, and adapted training to work across 20 different schools.
The social media results speak for themselves: a 35% increase in followers, 870% more video views, and a 75% bump in posting frequency in just one year. They also share some of the best stories that their schools have created since the start of the program.
This episode is packed with replicable ideas - from fostering school-level ownership to using Google Chat for peer support to their approach to national recognition days. You’ll walk away with fresh inspiration (and their job description!).

SPECIAL GUESTS

Kayla Choate

Executive Director of Communications

Waukee Community School District, Iowa

Email: kchoate@waukeeschools.org

Kelly Jellings

Communications Manager

Waukee Community School District, Iowa

Email: kjellings@waukeeschools.org

Website: https://www.waukeeschools.org/

Facebook: http://www.facebook.com/WaukeeCSD

Instagram: https://www.instagram.com/waukeecsd/