Mastering Social Media for Schools

Empowering Every Voice: Authentic Storytelling in Schools with Coty Kuschinsky

Andrea Gribble Episode 302
  1. Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD.


  2. “Collective authorship” isn’t just a fancy term - Coty breaks down exactly how it works and how you can make it happen, even if you're a one-person shop.


  3. Forget perfect photos and polished captions - real, raw moments are what truly resonate. Coty explains why authenticity wins every time.


  4. You’ll love Coty’s staff recognition strategy, which uses storytelling to shine a light on everyday heroes, and Gallup data proves it’s working!


SPECIAL GUEST

Coty Kuschinsky

Chief of Staff & Communications Director

Saginaw Intermediate School District (ISD), Michigan


Email: ckuschinsky@sisd.cc 

LinkedIn: https://www.linkedin.com/in/cotykuschinsky/ 


Website: https://www.sisd.cc 

Facebook: https://www.facebook.com/saginawisd 

Instagram: https://www.instagram.com/saginawisd/ 

X: https://x.com/SaginawISD 



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