Mastering Social Media for Schools

Gen Z is Watching: Rethinking School Branding for the Tik-Tok Generation with Javier Ibarra

Andrea Gribble Episode 295
  1. Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America.
  2. Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below!
  3. Get ahead of 2026 federal regulations with smart tips on making your district’s social media content accessible.
  4. Discover how DPS builds student-first content that connects emotionally and earns millions of views - without needing a full production crew.


SPECIAL GUEST

Javier Ibarra

Sr. Manager, Media and PR

Denver Public Schools, Colorado


Email: javier_ibarra@dpsk12.net 


Website: https://www.dpsk12.org/ 

Facebook: https://www.facebook.com/DenverPublicSchools 

Instagram: https://www.instagram.com/denverpublicschools 

X: https://x.com/dps_k12 

LinkedIn: https://www.linkedin.com/company/denver-public-schools/ 

YouTube: https://www.youtube.com/DenverPublicSchools 



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