Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Mastering Social Media for Schools
Real Talk on School PR Transitions, Purpose & Growth with Dr. Jordan Ziemer & Kaitlin Paonessa
- Hear how Jordan Ziemer and Kaitlin Paonessa made bold career pivots into school PR — and discover what finally made their work feel truly meaningful. Their paths are different, but their purpose is shared.
- Feeling overwhelmed or unsure in your role? You’re not alone. This honest convo dives into burnout, impostor syndrome, and how to find support (even if you’re a team of one).
- Packed with real talk and ready-to-use advice: Learn how to be coachable, set boundaries, and ask the right questions before tearing anything down — literally or figuratively.
- You’ll leave with fresh inspiration and specific tools — like how your Enneagram type might shape your PR style, why celebrations matter most on social, and how to build your professional community.
SPECIAL GUESTS
Dr. Jordan Ziemer
Executive Director of Communications
Abilene ISD, Texas
Email: jordan.ziemer@abileneisd.org
LinkedIn: https://www.linkedin.com/in/jordanziemer/
Kaitlin Paonessa
Assistant Director of Communications
Abilene ISD, Texas
Email: kaitlin.paonessa@abileneisd.org
LinkedIn: https://www.linkedin.com/in/kpaonessa/
Website: https://www.abileneisd.org/
Facebook: https://www.facebook.com/abileneisd
Instagram: https://www.instagram.com/abileneisd
LinkedIn: https://www.linkedin.com/company/abileneisd
YouTube: https://www.youtube.com/@abileneisdtx
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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