Mastering Social Media for Schools

How Marshalltown Built a Top Social Media Ambassador Team w/ Abby Koch, Sugey Alvarez & Tanya Kenner

• Andrea Gribble • Episode 267

What happens when you empower school staff with the tools and confidence to tell their own stories? đź’Ą You get a district-wide transformation.

In this episode, you'll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement.

  • Learn why your videos don’t have to be perfect to make an impact
  • Find out how social media boosted staff morale, student excitement, and even helped with recruitment
  • Discover easy tools and creative tips from the front lines

This episode is one you’ll want to share with your team!


SPECIAL GUESTS

Abby Koch

Director of Communications

Marshalltown Community School District, Iowa


Email: akoch@marshalltown.k12.ia.us 

X: @MkayAbby

LinkedIn: @AbbyLKoch


Sugey Alvarez

School Resource Specialist

Marshalltown Community School District, Iowa


Tanya Kenner

Administrative Assistant

Marshalltown Community School District, Iowa



Website: https://www.marshalltown.k12.ia.us/ 

Facebook: https://www.facebook.com/Marshalltown.Schools 

Instagram: https://www.instagram.com/mcsdbobcats/ 

Rogers Elementary Facebook: https://www.facebook.com/Rogerselem 



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