Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Mastering Social Media for Schools
Banish Imposter Syndrome and Embrace Your Professional Value with Sondra Whalen, APR
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Andrea Gribble
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Episode 261
- Building Trust and Credibility in School Communications - School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote.
- Overcoming Impostor Syndrome in School PR - Many communicators feel unqualified due to the wide skill set required, but recognizing strengths helps build confidence. Sandra introduces the Dunning-Kruger Effect, showing how self-awareness and professional growth can combat self-doubt.
- Leveraging Behavioral Science for Better Communication - Understanding psychology helps create messages that resonate and build stronger relationships with stakeholders. Using strategies like nostalgia-driven posts (e.g., Throwback Thursday) fosters emotional connections and engagement.
- Practical Strategies to Improve School Social Media - Consistency, storytelling, and leveraging help from staff, students, or alumni improve social media impact. "Posted is better than perfect"—focus on getting content out rather than overanalyzing every detail.
SPECIAL GUEST
Sondra Whalen, APR
Director of Student Programs and Communications
Vernon Verona Sherrill Central School District, New York
Email: swhalen@vvsschools.org
LinkedIn: https://www.linkedin.com/in/sondra-whalen-apr-03659029a/
Website: https://www.vvsschools.org
Facebook: https://www.facebook.com/VVSDistrict
USEFUL INFORMATION
- Register for Washington DC event - NSPRA 2025 Partner Power Session Registration- Social Media Workshop: The Secret to Plan, Create, & Execute a Strategy that Works! with Andrea Gribble - Sunday, July 20, 2025 - 8 am - noon
- School Communications Expertise Areas
- Love Story post
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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