From School Counselor to School & Community Storyteller with Erin Montgomery Artwork

Mastering Social Media for Schools

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

All Episodes

Mastering Social Media for Schools

From School Counselor to School & Community Storyteller with Erin Montgomery

March 24, 2025 • Andrea Gribble • Episode 259

In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience.

What you'll learn in this episode:

How to capture and share school events like spelling bees, teacher highlights, and student achievements
Tips for turning videos and stories into heartwarming social media moments
Erin’s journey from school counselor to full-time consultant—and insights for those considering a similar path
The power of storytelling in making social media posts stand out

SPECIAL GUEST

Erin Montgomery

Founder

Promote419, Ohio

Email: erin@promote419.com

Website: https://www.promote419ohio.com

Facebook: https://www.facebook.com/promote419ohio/

School Website: https://www.hicksvilleschools.org

School Facebook: https://www.facebook.com/hhsaces

School Instagram: https://www.instagram.com/hicksvilleoh_aces/

USEFUL INFORMATION

Erin’s Examples
Apply for the 2025 Social Media Awards by April 4, 2025
Video tip to edit your Instagram Reel cover and caption
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com