Mastering Social Media for Schools

Facebook Performance Bonuses for Schools with Luis Gonzales, Jr. & Maria Guajardo

Andrea Gribble Episode 237
  • Are you curious about Facebook's Performance Bonus program and how it could benefit your school district? In this episode, we’ll walk you through the steps to set up Facebook performance bonuses for school district social media pages. You'll discover key steps like creating a separate district bank account for receiving funds and assigning the right financial administrators to manage them.
  • San Benito CISD has already experienced impressive results, generating significant revenue across its district and school pages since March 2023. Find out how much they’ve earned and the strategies that drove their success!
  • Are you worried about getting your finance department on board? Luis and Maria share practical tips on how they gained buy-in and made the program work for their district.
  • Plus, you'll learn innovative ways to reinvest these earnings into social media tools and resources that enhance content creation, boost engagement, and drive even greater results!


SPECIAL GUESTS

Luis Gonzales, Jr.

Director of Public Relations and Social Media

San Benito CISD, Texas


Email: lgonzales@sbcisd.net



Maria Guajardo

Communications Specialist

San Benito CISD, Texas


Email: meguajardo@sbcisd.net



Website: https://www.sbcisd.net/ 

Facebook: https://facebook.com/sbcisd 

Instagram: https://instagram.com/sanbenito.cisd 



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