Mastering Social Media for Schools

Learning on the Job: From Zero to School Social Media Hero with Montana Roberts

Episode 227

Listen in to learn more about:


  1. Leveraging Social Media for School Engagement: Montana shares how she revived Maricopa Unified School District's social media presence, transforming inactive accounts into vibrant platforms for community engagement.
  2. Navigating Career Transitions: Montana discusses her journey from being laid off in HR to finding her passion in school communications, emphasizing the importance of pursuing what you love and the unexpected opportunities that can arise from setbacks.
  3. Building and Managing a Social Media Team: Learn Montana's strategies for creating and managing a team of key communicators at each school, ensuring consistent and engaging content across multiple social media platforms.
  4. Maximizing Resources and Community Support: Montana highlights the invaluable support and resources available through membership groups like #SocialSchool4EDU, and how collaborating with other school communicators can enhance your social media efforts.


SPECIAL GUEST

Montana Roberts

Webmaster & Social Media Specialist

Maricopa Unified School District, Arizona


Email: mroberts@musd20.org 

Personal IG: @montanaloma_rob

Personal FB: @TanaLiz 


Website: https://www.musd20.org 

Facebook: https://www.facebook.com/MUSD20/ 

Instagram: https://www.instagram.com/maricopausd20/ 


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