How to Grow Your Social Media Followers By The Thousands with Liliana Gonzalez Artwork

Mastering Social Media for Schools

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

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Mastering Social Media for Schools

How to Grow Your Social Media Followers By The Thousands with Liliana Gonzalez

April 05, 2021 • Episode 52

After listening to the El Paso Independent School District’s presentation at the recent TSPRA conference, I have a new nickname for Liliana Gonzalez. She is the Engagement Queen! The growth she has cultivated for the district is out of this world.

IN THIS EPISODE, LILY SHARES:

Her unique Master’s Thesis: Twitter & Religion!
How she grew her Facebook engagement from 9.3K to over 73K in just 6 months
What simple tactic she used to garner more than 7,000 new fans on Instagram
Why she invests time in interacting with students on social media
The importance of being conversational in your writing style

SPECIAL GUEST

Liliana Gonzalez

Communications Specialist Multimedia

El Paso ISD, Texas

Email: lgonzal7@episd.org

School Website: https://www.episd.org/

Facebook: https://www.facebook.com/ElPasoISD

Twitter: https://twitter.com/ElPaso_ISD

Instagram: https://www.instagram.com/episdschools/

TikTok: https://vm.tiktok.com/ZMeBb26Ks/

USEFUL INFORMATION

The Social Media Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!
One page handout - Growing Your Social Media Audience Strategically

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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