A Strategic Social Media Success Story with Kimberly Uelmen

If you’ve ever wondered what can happen as a result of including social media as a specific part of your strategic communication plan, this interview is the perfect case study! Kimberly Uelmen, a recent 35 Under 35 NSPRA recipient, breaks down her role inside of the Howard-Suamico School District.

IN THIS EPISODE, KIMBERLY SHARES:

• Her extensive experience in dealing with “all the things” when it comes to School PR
• How her role was recently added to the communications team
• The secret behind growing their district Instagram account by 300% in less than a year
• Why social media is a focal point with all communication efforts

SPECIAL GUEST

Kimberly Uelmen

Communications Specialist

Howard-Suamico School District - Wisconsin

Follow Kimberly on Twitter: @kuelmen_PR 

LinkedIn - Kimberly Uelmen

Email: kimbuelm@hssdschools.org   

School Website: https://www.hssdschools.org/ 

Facebook: https://www.facebook.com/HowardSuamicoSchools   

Twitter: https://twitter.com/HSSD 

Instagram: https://www.instagram.com/howardsuamicoschools/ 

USEFUL INFORMATION

• Social Media Bootcamp - The Social Media Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!
• Today’s #K12PRtip - Getting started with Instagram Stories
  • View the entire playlist here
• Return to school campaign
  • COVID Hotline Post
  • Face Covering Requirement
• Graduation video
  • Here is the link to the Commencement Intro Video (2:41). 
  • Here is the link to the full Commencement Ceremony (1:32:44)

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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