Putting the “Social” Back Into Social Media with Melissa McConnell

Rocking social media in a district of 4,500 students with 9 different campuses when you’re a one-woman shop isn’t easy - but Melissa has learned a trick or two to help her stay on top of it all. Listen as I get to talk with one of my favorite school communicators from Missouri!

IN THIS EPISODE, MELISSA INSPIRES US WITH:

• How she ended up in School PR and just recently earned a seat at the leadership table for her district
• Ways to make social media “social”
• Why it’s critical to identify your audience on each platform (and she explains hers)
• Several campaigns which create amazing content that the community looks forward to each year

SPECIAL GUEST

Melissa McConnell

District Communications Specialist

Belton School District #124, Missouri

Also serves as the South Central Region Vice President for NSPRA

Follow Melissa on Twitter: @EdPRMack

Email: [email protected]  

School Website: https://www.beltonschools.org/ 

Facebook: https://www.facebook.com/BeltonSchoolDistrict  

Twitter: https://twitter.com/BeltonSchools 

Instagram: https://www.instagram.com/beltonschools124 

USEFUL INFORMATION

• Check out the 2020-2021 Bell Ringer album
• Looking for ways to incorporate athletic updates? Check out the Pirates On Deck album

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com