Mastering Social Media for Schools

Putting the “Social” Back Into Social Media with Melissa McConnell

Andrea Gribble Episode 45

Rocking social media in a district of 4,500 students with 9 different campuses when you’re a one-woman shop isn’t easy - but Melissa has learned a trick or two to help her stay on top of it all. Listen as I get to talk with one of my favorite school communicators from Missouri!


IN THIS EPISODE, MELISSA INSPIRES US WITH:

  • How she ended up in School PR and just recently earned a seat at the leadership table for her district
  • Ways to make social media “social”
  • Why it’s critical to identify your audience on each platform (and she explains hers)
  • Several campaigns which create amazing content that the community looks forward to each year


SPECIAL GUEST

Melissa McConnell

District Communications Specialist

Belton School District #124, Missouri

Also serves as the South Central Region Vice President for NSPRA


Follow Melissa on Twitter: @EdPRMack

Email: mmcconnell@bsd124.org  


School Website: https://www.beltonschools.org/ 

Facebook: https://www.facebook.com/BeltonSchoolDistrict  

Twitter: https://twitter.com/BeltonSchools 

Instagram: https://www.instagram.com/beltonschools124 



USEFUL INFORMATION

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