Mastering Social Media for Schools

Putting the “Social” Back Into Social Media with Melissa McConnell

February 15, 2021 Andrea Gribble Episode 45
Mastering Social Media for Schools
Putting the “Social” Back Into Social Media with Melissa McConnell
Show Notes

Rocking social media in a district of 4,500 students with 9 different campuses when you’re a one-woman shop isn’t easy - but Melissa has learned a trick or two to help her stay on top of it all. Listen as I get to talk with one of my favorite school communicators from Missouri!


IN THIS EPISODE, MELISSA INSPIRES US WITH:

  • How she ended up in School PR and just recently earned a seat at the leadership table for her district
  • Ways to make social media “social”
  • Why it’s critical to identify your audience on each platform (and she explains hers)
  • Several campaigns which create amazing content that the community looks forward to each year


SPECIAL GUEST

Melissa McConnell

District Communications Specialist

Belton School District #124, Missouri

Also serves as the South Central Region Vice President for NSPRA


Follow Melissa on Twitter: @EdPRMack

Email: mmcconnell@bsd124.org  


School Website: https://www.beltonschools.org/ 

Facebook: https://www.facebook.com/BeltonSchoolDistrict  

Twitter: https://twitter.com/BeltonSchools 

Instagram: https://www.instagram.com/beltonschools124 



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