#ThisisDEI and Using Social Media to Stay Above the Fray with Jennifer Shealy and Allison Gangl

1. From the moment I looked at Downingtown Area School District's social media pages, I knew I needed to feature the brilliant people behind their social media storytelling! Today, you’ll meet Jenn and Allison.
2. Learn how Jenn added a communications manager role to her district of 13,0000 students in 2022 so they could focus on the day-to-day stories happening in their 16 schools.
3. How do you grow your Instagram followers? Allison will share her insight—and you must check out their Instagram page!
4. There are a lot of different categories of content to share. Find out what the 8 A’s stand for and how Downingtown uses them to drive its social media strategy.

SPECIAL GUEST

Jennifer Shealy

Director of Communications

Downingtown Area School District, Pennsylvania

Email: jshealy@dasd.org 

Allison Gangl

Communications Manager

Downingtown Area School District, Pennsylvania

Email: agangl@dasd.org  

Website: https://www.dasd.org 

Facebook: https://www.facebook.com/downingtownschools 

Instagram: @downingtown_area_sd

USEFUL INFORMATION

• All newsletter subscribers will be invited to the “2024 Best of Social Media Awards” Webinar coming up on May 10th. Sign up here if you aren’t already on my newsletter list!
• Post examples:
  • Bullying awareness 
  • Black History Month - learning moment post! 
  •  Special Olympics Photos
  • Autism Acceptance and Awareness Month Video (turn on sound)
  • Student-created Happy Diwali video - (turn on sound)
  • Indian Heritage celebration - (turn on sound)
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com