Mastering Social Media for Schools

TikTok, Reels, and Consistent Storytelling for Your District with Breanna Hensley

January 30, 2023 Andrea Gribble
Mastering Social Media for Schools
TikTok, Reels, and Consistent Storytelling for Your District with Breanna Hensley
Show Notes
  1. With 45 schools to celebrate and only 4 people in the communications department, you’ll be amazed at the storytelling that’s happening from Buncombe County Schools!
  2. Breanna will share specific strategies that are working to receive great content to share on their social media channels.
  3. Are you considering TikTok for your district? Breanna shares why they started using TikTok in August of 2022, what works well for them, and how they ensure appropriate music is used.
  4. Adding another channel doesn’t have to mean more work. We discuss how you can create and use a video on several different platforms without any additional work. And guess what? The reach is still awesome!
  5. UPDATE: Hang on to the end of the episode! North Carolina’s Governor created a mandate that shifted the school’s ability to use TikTok on state-issued devices. Breanna will share what that means for their channel, how they handled it, and their plans for moving forward.


SPECIAL GUEST

Breanna Hensley

Digital Marketing Specialist

Buncombe County Schools, North Carolina



Email: breanna.hensley@bcsemail.org 



Website: https://www.buncombeschools.org/ 

Facebook: https://www.facebook.com/BuncombeSchools/ 

Instagram: https://www.instagram.com/buncombeschools/

Twitter: @Buncombeschools

TikTok: @Buncombeschools  



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