A Conversation with a School PR Veteran - Ian Halperin

With more than 24 years of experience, Ian Halperin has seen the world of school communications evolve. Join us for a fun chat about providing the tools and information that your community needs to have at its fingertips.

IN THIS EPISODE, IAN DISCUSSES:

• His School PR journey that has now lasted 24 years
• How short videos of the Superintendent can help build trust in your community
• The app that has been so successful in getting information to their families
• Why the Wylie rebranding process has been so successful

SPECIAL GUEST

Ian Halperin

Executive Director of Community Relations and Marketing

Wylie ISD, Texas

Email: ian.halperin@wylieisd.net 

Follow Ian on Twitter: @nikonboy1

School Website: https://www.wylieisd.net/ 

Facebook: https://www.facebook.com/wylieisd 

Twitter: https://twitter.com/wylieisd 

YouTube: https://www.youtube.com/user/TheWylieISD 

USEFUL INFORMATION

• Ian mentioned their branding guide. Find it here: https://www.wylieisd.net/branding
• A few examples of video updates from the Superintendent:
  • https://www.facebook.com/149454761763622/videos/4118935194869614
  • https://www.facebook.com/149454761763622/videos/940193703107613 

MORE RESOURCES

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