Mastering Social Media for Schools

Connecting with Students & Families Using Instagram with Vivien Valenzuela Mallick

December 14, 2020 Andrea Gribble Episode 36
Mastering Social Media for Schools
Connecting with Students & Families Using Instagram with Vivien Valenzuela Mallick
Show Notes

Sharing a “day in the life” of a typical student was Vivien’s original goal of the Instagram page, and now she accomplishes so much more! Learn the secrets that Vivien uses to connect with students and families that come from 45 states and 54 countries.


IN THIS EPISODE, VIVIEN INSPIRES US WITH:

  • How she built an Instagram following of over 5,200 over the last 5 years
  • Strategies she uses to show current and prospective students what life is like on campus
  • Easy ways to use IG Stories to interact with students (because they won’t call or email, but they’ll ask questions on social media)
  • Storytelling methods that showcase staff as real people


SPECIAL GUEST

Vivien Valenzuela Mallick

Director of Admission Operations

Phillips Academy (Andover) - Andover, MA


Follow Vivien on Instagram: @andoveradmissions

Vivien on Twitter: @Admissions01810


School Website: https://www.andover.edu/ 

Facebook: https://www.facebook.com/phillipsacademy/ 

Twitter: https://twitter.com/phillipsacademy 

Instagram: https://www.instagram.com/phillipsacademy/ 

YouTube: https://www.youtube.com/user/PhillipsAndover 

LinkedIn: https://www.linkedin.com/school/phillips-academy/ 

SmugMug: https://phillipsacademy.smugmug.com/ 


USEFUL INFORMATION

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