Falling Back in Love With Your Job in School PR with Sarah O’Donnell

1. Learn the tool Sarah utilizes to stay on top of all of the social media platforms in her district of 7200 students.
2. Getting the right content to share on social media is a challenge. Sarah shares three keys to doing this, which include building relationships, embracing the quality of content received, and asking for help.
3. COVID really changed the role of a school communicator. Sarah shares her own struggles and offers her experience in falling back in love with her role of telling stories about awesome students and amazing staff.
4. Boundaries are key. Sarah is a one-person shop, and we talk about how she tries to balance it all.

SPECIAL GUEST

Sarah O’Donnell, M.S. IMC

Director of Communications

Stevens Point Area Public School District, Wisconsin

Email: sodonnel@pointschools.net 

LinkedIn: https://www.linkedin.com/in/sarahlilliano/ 

Twitter: @sarahlilliano  

Instagram: @sarahlilliano

Website: www.pointschools.net 

Instagram: https://www.instagram.com/pointschools 

Twitter: https://twitter.com/pointschools 

LinkedIn: https://www.linkedin.com/company/stevens-point-area-public-school-district/ 

USEFUL INFORMATION

• Sarah has found great value in our membership program. Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

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